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Clarify your awesomeness

Helping founders and startups get their brand stories down.

Can you explain your product in a crisp & compelling way?

You’ve built your business from the ground up. You’re bringing significant, genuine value to customers. You’re an expert in your field and know what you’re talking about.

But when someone asks what your business does, you give a different answer every time.

Sometimes it takes 20 minutes to explain it clearly. Other times you casually shrug it off as “just this app” to avoid the whole thing.

You’ve tried the whole “we’re like Uber/Expedia/Blue Apron for coaches/IT departments/women” which completely misses the uniqueness of your business.

Why is telling your story so excruciating? Because you know too much to see your business from an outside perspective. And...

Outside Perspective = Your Customers’ Perspective.

Without an outside perspective, you can't explain your business as THE ANSWER to your customers' problems, frustrations and/or hidden desires.

It doesn't matter HOW great your tech is or your customer service.

If you're not clear how your business can help, people will NOT. GIVE. A. HOOT.

If you're not clear how your business can help, potential customers are getting away. Every week. Every month. Every year.

Don't let a lame story drain growth and greatness from your business.

If you’re ready to differentiate from the zillions of sprouting competitors…

If you want investors to see dollar signs when they meet your brand…

If you want better sales conversations with prospects...

If you want great people pounding at your door to get hired…

Then it's time to tell the world a damn good story about your product and brand.

Lucky for you, that’s all we do around here : )

See how we can help your story

“Punchy helped communicate our complex B2B medical software business in a compelling and powerful way. It’s easy to get lost in the weeds of a business like ours, but Emma helped us make that critical leap from product features to our big, inspiring vision.”

– David West, CEO of Proscia

“Working with Emma provided us with invaluable clarity. We had struggled for a long time to be everything to everyone - Emma helped us hone in on who our target customer should be and how we can craft our messaging to be relevant to them. It has been a game changer for our team and has made decision making so much easier.”

– Shannon Gordon, CEO of theBoardlist

You’ve built your business from the ground up. You’re bringing significant, genuine value to customers. You’re an expert in your field and know what you’re talking about.

But when someone asks what your business does, you give a different answer every time.

Sometimes it takes 20 minutes to explain it clearly. Other times you casually shrug it off as “just this app” to avoid the whole thing.

You’ve tried the whole “we’re like Uber/Expedia/Blue Apron for coaches/IT departments/women” which completely misses the uniqueness of your business.

Here’s why it’s so hard: you know too much about your business to see it from an outside perspective. And…

outside perspective = your customers’ perspective.

You know too much to see your business the way your customers need to see it: as The Answer to their problems, frustrations, hidden desires and motivations.

If they don’t get how your business or product will help them in 5 seconds or less, then you’ve lost them.

Without a clear and compelling story, how many potential clients and customers are you losing each week? Month? Year?

Stop letting rambling and unfocused storytelling about your business drain its growth.

If you’re ready to differentiate from the zillions of sprouting competitors…

If you want investors to see dollar signs when they meet your brand…

If you want better sales conversations with prospects…

If you want great people pounding at your door to get hired…

Then you need to be able to tell the world a damn good story about your product and brand.

Lucky for you, that’s all we do around here : )

<CTA> See how we can help

“Punchy helped communicate our complex B2B medical software business in a compelling and powerful way. It’s easy to get lost in the weeds of a business like ours, but Emma helped us make that critical leap from product features to our big, inspiring vision.”

– David West, CEO of Proscia

Your brand story is a big deal. I’ll tell you why…

Wanna tell a better story about your startup? I share all my secrets over email––subscribe to get 'em.

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